Marketing Communications

31 Jul 2009 Leave a Comment

by Asif J. Mir in Marketing Communications Tags: Advertising, assemble, between, business, color, communications, Customer, design, direct, form, hear, idea, individual, market, marketer, Marketing, media, message, Mix, number, particular, People, perception, personal, process, Product, public relations, refer, relationship, result, sales promotion, selling, service, shape, stimulate, suggest, systematic, target, tool, understood, variety, wide

Marketing Communications is a systematic relationship between a business and its market in which the marketer assembles a wide variety of ideas, designs, messages, media, shapes, forms and colors, both to communicate ideas to, and to stimulate a particular perception of products and services by, individual people who have been suggested into a target market. The result of this process of assembling is referred to by marketers as the communications mix, and this is what is seen, heard and hopefully understood by the customers in the market. To assemble this mix, the marketer uses a number of marketing communication tools: personal selling, advertising, sales promotions, public relations, direct marketing and marketing design and much more.

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