Global and Local Focus
30 Oct 2011 Leave a Comment
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The development toward global markets, global products, and global strategy implies a need for global organization, or at least geographic diversification. Global organization allows companies to weather downturns and risks in particular markets and to develop synergies on a worldwide basis. A global focus requires adjustments in all internal and external activities. There is little about organization that is unique to global enterprises; it’s just that the efforts take on a higher complexity and difficulty. It is hard to be sensitive to local conditions and also confirm to expectations of the corporation as a whole.
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