Typical Marketing Mix for a given product class is not necessarily right for all situations. Some very profitable marketing mixes depart from the typical—to satisfy some target markets better.
A marketing manager may have to develop a mix that is not special because of various market realities, including special characteristics of the product or target market, the competitive environment, and each firm’s capabilities and limitations.
My Consultancy–Asif J. Mir - Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.