- Better market positioning: This involves more careful identification of market segments and providing service superior to that of competition.
- Market intensification: This involves clustering more stores in the same metropolitan area and contiguous markets.
- Secondary markets: Expansion will be increasingly focused on secondary markets of under 100,000 population because there may be less competition from larger retailers, and costs, such as wages, may be lower.
- Differences in store size: Retailers will have a more flexible portfolio of different sized stores depending on the size of the community and existing retail competition. More use of second-hand space will occur because this can result in savings of 30 percent or more in rent.
- Productivity increases: The application of central checkout, self-selection, and low gross margins to areas of trade where these techniques have not been used before will occur. Look now at toy supermarkets, home-decorating centers, and self-service shoe stores.
- Fewer product options: Product lines will increasingly be consolidated, and new product development will be cut back.
- Service growth: Services retailing will continue to grow as a percentage of total retail sales. Services already represent about 50 percent of the gross national product.
- More mergers: Increasingly, smaller and weaker firms will be absorbed as more retail outlets struggle to survive.
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