Audience-Centered Approach to Communication


Beside other things, effective organizational communication is audience-centered approach. Keep your audience in mind at all time during the process of communication. Empathizing with, being sensitive to, and generally considering your audience’s feelings is the best approach for effective communication. The audience-centered approach is more than an approach to business communication; it’s actually the modern approach to business in general, behind such concepts as total quality management and total customer satisfaction.

 Because you care about your audience, you take every step possible to get your message across in a way that is meaningful to your audience. You might actually create lively individual portraits of readers and listeners to predict how they will react. You might simply try to put yourself in your audience’s position. You might try adhering strictly to guidelines about courtesy, or you might be able to gather information about the needs and wants of your audience. Whatever your tactic, the point is to write and speak from your audience’s point of view.

 My Consultancy–Asif J. Mir - Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Customer Needs


Using communication skill techniques engage customers in dialogue that  allows them to  identify what  they really want or need. If you can tell what a customer’ behavioral style is , tailor your communications strategy as necessary. Keep in mind that some of their needs may not be vocalized. In these instances, you should attempt to validate your impressions or suspicions  by asking questions or requesting feedback. Gather information about customers from  observing their vocal qualities, phrasing, nonverbal expressions and movements, and their emotional state.

My Consultancy–Asif J. Mir - Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Needs of 21st Century Organization


No one in his right mind wants to go back to the days of hunting and gathering. But it would be tremendously valuable if we could recapture that ability to work together with even a fraction of that efficiency to deal better with modern problem situations. Now, through contrivance and planning, we can recapture that ability and channel it to meet the needs of 21st century organization.

This is not to say that the organizational team will somehow represent a 21st century hunting group around with ballpoint pens instead of bows and arrows. Hunters’ ways of thinking were totally aligned, and their lives were totally aligned. What is required today is not total teamwork in all aspects of life; rather, it is selective, functional teamwork that can be turned on when needed, limited to those activities where it will be most productive. What is required is teamwork that can be summoned to handle organizational problems yet leave team members free to act as individuals in all other respects.

An approach is needed that can be invoked and shared when we need answers to specific questions, regardless of content that applies orderliness to complexity and confusion.

This kinds of accurate communication and common understanding is needed that prevail in the hunting bands. These must be modernized, selectively adapted to current conditions, and directed towards the critical functions of organizational activity where teamwork is most essential. All of this can be done.

My Consultancy–Asif J. Mir - Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Writing Useful Instructions


When you need to explain in writing how to do something, a set of step-by-step instructions is your best choice. By enumerating the steps, you make it easy for readers to perform the process in the correct sequence. Your goal is to provide a clear, self-sufficient explanation so that readers can perform the task independently.

Gather Equipment

  1. Writing materials (pen and paper, typewriter, computer)
  2. Background materials (previous memos, policy manuals, manufacturer’s booklets, etc.)
  3. When necessary, the apparatus being explained (machine, software package, or other equipment)

Prepare

  1. Perform the task yourself, or ask experts to demonstrate it or describe it to you in detail.
  2. Analyze prospective readers’ familiarity with the process so that you can write instructions at their level of understanding.

Make your Instructions Clear

  1. Include four elements: an introduction, a list of equipment and materials, a description of the steps involved in the process, and a conclusion.
  2. Explain in the opening why the process is important and how it is related to a larger purpose.
  3. Divide the process into short, simple steps presented in order of occurrence.
  4. Present the steps in a numbered list, or if presenting them in paragraph format, use words indicating time or sequence, such as first and then.
  5. If the process involves more than ten steps, divide them into groups or stages identified with headings.
  6. Phrase each step as a command (“Do this” instead of “You should do this”); use active verbs; use precise, specific terms (“three weeks” instead of “several weeks”).
  7. When appropriate, describe how to tell whether a step has been performed correctly and how one step may influence another. Warn readers of possible damage or injury from a mistake in a step, but limit the number of warnings so that readers do not underestimate their importance.
  8. Include diagrams of complicated devices, and refer to them in appropriate steps.
  9. Summarize the importance of the process and the expected results.

Test your Instructions

  1. Review the instructions to be sure they are clear and complete. Also judge whether you have provided too much detail.
  2. Ask someone else to read the instructions and tell you whether they make sense and are easy to follow.

My Consultancy–Asif J. Mir - Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

 

Five Economic Eras


Economic era is a historic period of time in which the commerce of the time is dominated by, but not exclusively limited to, one particular activity, whether that be hunting and gathering, farming, manufacturing or information processing. We have waded through five economic eras:

  1. Hunting and gathering: primeval, from the dawn of human history
  2. Agricultural: approximately 8,000 BC
  3. Industrial: 1776—the year  the Watt steam engine was invented and Adam Smith’s ideas first appeared
  4. Information: 1946—the year of the first electronic computer, the ENIC
  5. Knowledge: 1994—the year of the release of Netscape.

My Consultancy–Asif J. Mir - Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Low Corporate Libido


Have you seen an organization with its head down and all its bounce gone? It is sad as it gets in organizational terms.

You know what is going on the second you walk into the office. Everybody looks that bit scruffier than they have a right to look. Even the office looks tired. People walk more slowly than they need to and the hourly trip to the toilet is eagerly anticipated. The most active sign of life is always outside the fire exit where furtive smokers gather, regardless of the rain, to predict who will be next to leave.

Customer service descends to an all-time low and the only people recruiting will be the complaints department.

Everything is a problem under these conditions and cost cutting is more important than growth, regardless of the idea, those with initiative are considered to be actually rather annoying.

This is the day-to-day reality for thousands of employees working in organizations suffering low corporate libido.

My Consultancy–Asif J. Mir - Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Principals for Defining Privacy Policy


Companies wishing to enact an internal privacy policy or code should consider as a starting point the three concepts that help define information privacy: data collection, data accuracy, and data confidentiality.

Data Collection: the following principles should be adhered to:

  • Data should be collected on individuals only to accomplish a legitimate business objective.
  • Data should be adequate, relevant, and not excessive in relation to the business objective.
  • Data should be obtained in a lawful manner.
  • Individuals must give their consent before data pertaining to them can be gathered. Such consent may be implied from the individual’s actions (e.g., when they apply for credit, insurance, or employment).

Data accuracy: to ensure that misleading information will not be distributed, the following principles apply:

  • Sensitive data gathered on individuals should be verified before it is entered in database.
  • Data should be accurate and, when necessary, kept up to date.
  • The file should be made available so the individual can ensure that the data is correct.
  • If there is disagreement about the accuracy of the data, the individual’s version should be noted and included in any disclosures of the file.

Data Confidentiality: the privacy policy should ensure confidentiality as follows:

  • Computer security procedures should be implemented to provide reasonable assurance against the unauthorized disclosure of data. These procedures should include physical, technical, and administrative security measures.
  • Third parties should not be given access to data without the individual’s knowledge or permission, except as required by law.
  • Disclosures of data, other than the most routine, should be noted and maintained for as long as the data is maintained.
  • Data should not be disclosed for reasons incompatible with the business objective for which it was collected.

My Consultancy–Asif J. Mir - Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Primary Research Data


Primary data consists of data that is obtained directly from the source. It is generally captured through surveys, interviews, focus groups, or other direct interactions with individuals. The use of primary data has increased dramatically over the past few years, and with the advent of bar code scanners, home shopping, interactive television, and other electronic media, the number of channels through which primary data can be collected will increase exponentially.

Primary data consists of two major types:

  • Individual level demographic data such as age, income, and home value.
  • Attitudinal and behavioral data.

In the past, primary data was often the province of market research, and was used primarily to provide direction for marketing programs that addressed large groups of customers and prospects. Demographic data was used to get a better “fix” on the characteristics of the larger market, and attitudinal data was used to provide a sense of which issues were important to various groups of customers, and therefore should be emphasized in promotional materials.

Market researchers use primarily data to identify new product opportunities or new segments within the customer file. This is usually done by sending surveys to a representative sample of customers or prospects to determine what products and services they are interested in but do not currently purchase from the firm sending the questionnaire. In this way, primary data gathered through market research surveys can lead to the development of products that are either new to the firm or, in some cases, new to the industry.

My Consultancy–Asif J. Mir - Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Collaboration


Collaboration is the ability to work in a group, eliciting and offering support to each other member, creating a synergistic environment for everyone. This quality comes up over as we listen to stories of experiences. The behavior of the story-tellers is inclusive. They reach out to other people; they ask for help when they need it; they gather people in, collaborating to get the job done. A significant by-product that often results from this approach is the development of new leadership and great self-esteem for these empowered through shared ownership.

My Consultancy–Asif J. Mir - Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

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