Adding Frosting to the Cake


Smart people in all fields add some frosting to the cake they sell. Putting frosting on the cake means giving people more than they expect to receive, and it begins with simple things. A smart business manager never places negative people in upfront jobs, such as telephone operator, receptionist, check-out stand cashier, and ticket seller the customers and clients a business serves rarely, if ever,  see the firm president or a key manager. They judge the business rightly or wrongly by the way they are treated by the ‘unimportant’ people.

Experienced travelers stay at hotels where the reservations are polite and positive; people choose restaurants based on the attitudes of people who seat them, serve them, and take their money. How good the food tastes is always less important than the service in building repeat patronage. And the companies that deliver packages know courteous, friendly service is their best competitive weapon in beating the Postal Service where, generally, counter-personnel are negative in attitude.

Words and phrases as ‘please’, ‘thank you’ and ‘you look good today’ are free frosting that make sales and build businesses. Call your business or office. If you don’t hear a wonderful, “I am really glad you called” voice, train or replace the person. Have a friend stop in at your business. If he doesn’t get great service, take corrective action.

Success-oriented people ask, “How can I give others more than they expect? What kind of frosting can I put on the cake I’m selling?”

A cake—the product or service you offer—is just baked dough. But when you put some frosting on it and give it a little post-sale service, you’ve made the dough delicious. Try it, and enjoy the rewards.

My Consultancy–Asif J. Mir - Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

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