President Reagan often is referred to as the greatest communicator ever to serve as President. And for good reasons. He used to speak slowly in a well-modulated voice, looks directly in the person or people he is speaking to, remains calm under pressure and uses simple, easy-to-understand words. Mr Reagan employs many subtle but persuasive techniques in dealing with public. Very importantly, at news conferences which are typically a very difficult presidential task, Mr. Reagan would address reporters by name when accepting a question rather than just indicating with a hand motion which reporter might speak nest. It may seem like a small point, but his method was conducive to help create good relations with the press. Why? Because people cooperate better when they are recognized by name. being addressed by name I a sincere and deeply appreciated compliment. It tells a person, “You are important to me.”
Lyndon Johnson, the Great “Persuader,” practiced remembering names, and Lyndon Johnson was number one “persuader president” of modern times. He was enormously effective in bringing opposing factions together to get legislation passed.
Why was President Johnson so effective as a human relations engineer? He worked at it! Long before he succeeded Mr. Kennedy as President, he developed and practiced his own ten rules to make himself more effective in working with people.
President Johnson’s system for how-to-win-influence-over-people appears below:
- Learn to remember names. Inefficiency at this point may include that your interest is not sufficiently outgoing.
- Be a comfortable person so there is no strain in being with you. Be an old shoe, old hat kind of individual.
- Acquire the quality of relaxed easy-going so that things do not ruffle you.
- Don’t be egoistical. Guard against the impression that you know it all.
- Cultivate the quality of being interesting so people will get something of value from their association with you.
- Study to get the “scratchy” elements out of your personality.
- Sincerely attempt to heal every misunderstanding you have had or now have. Drain off your grievances.
- Practice liking people until you learn to do so genuinely.
- Never miss an opportunity to say a word of congratulation upon anyone’s achievement, or express synpathy in sorrow or disappointment.
- Give spiritual strength to people, and they will give genuine affection to you.
Every person has a name and as Dale Carnegie observed, a person’s name is the sweetest word in our language. People feel bigger and better when called by name because it is their most valuable possession. It gives them a sense of individuality – a feeling of being unique.
Hereare five guidelines for calling people by their names to win their cooperation:
- Pronounce the other person’s name correctly.
- In conversation, use the other person’s name often.
- Use nicknames only when you know they are preferred by the person.
- Use a person’s last name until familiarity is established.
- Spell the other person’s name correctly.
“Do you know who I am?” The law of self-interest—the tremendous craving for self-identity—comes through in many little ways.
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