Heroes and Heroines

Heroes and heroines transmit culture by personifying its corporate values. Leaders viewed in this way reinforce the basic values of an organization’s culture by providing role models, symbolizing their organization to the outside world, preserving the organization’s special qualities, setting a standard of performance, motivating employees, and making success attainable and human. Managers who create heroes or heroines foster a set of corporate values that may stabilize the current organization or expedite change.


My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight

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