Enthusiasm in Action

Make no mistake: The more closely a person can identify with the end result of his work, the more enthusiastic and productive the individual will be.

 A person who owns a large furniture factory takes enormous pride in his people. And they are mighty proud of him, too. He is a master in helping his personnel identify with what his company does. It is a powerful enthusiasm builder.

 “Take my truck drivers,” he explained. “They work very hard, never complain, and take more than their share of risks. Our drivers identify with their work. When they deliver a load – maybe two thousand miles away – they sign all documents, ‘delivered with pride by ________________.’ Signing their names makes them think, ‘I did it. I delivered this load with my skill, cauition, and hard work.’ When they phone the office to let us know they’ve made it, they always begin with, ‘This is ______________. Mission accomplished!’

 But employee identification doesn’t stop there, a team of three to five employees finish off and inspect each piece of furniture. And their names appear on a neat label. This gives them pride and it sure helps sell the furniture when customers know human beings – not machines – put it together.

 Even secretaries in his plant are identified with the letters, reports, price quotations (everything that is typed) not by initial (no one knows people’s initials) but by name.

 Identification with work done is focusing on the big, the important, and it is enthusiasm in action.

 My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight

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