Sell one to one

I hate sales presentations made to a large group of people and will avoid these situations whenever I can. To me, a large group is more than one.

Find the key guy and sell one to one. If you try to sell to more than one person at the same time, you are introducing into the sale the dynamics of their interrelationships, which can do nothing but detract from your purpose. You can’t know who is there to impress whom, who is only interested in looking good, or in making someone else look bad. You may suspect, but unless you are working within their company you can’t know.

Sell directly to the key person, and if he likes what you’re proposing, he will know best how to sell it on.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit, Line of Sight

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