Get them Pregnant!

When a company expresses genuine interest in your idea, product, or concept, start to get them a little bit pregnant. Collect—aggressively solicit—their opinions on the deal and allow these to shape your idea. “We were wondering such-and-such:” “Would it be better to emphasize this or that?”; We’d like to know your feelings on the following.”

It is better to solicit this kind of information in a letter, which requires more thought to answer. For the same reason it is also better to avoid questions that can be answered yes or no.

There is nothing easier than selling someone his or her “own” idea, which is what this becomes.

If you can get enough answers on the details, people will commit themselves to the larger deal long before they are actually aware of it.

Similarly, you should determine mutually agreeable objectives beforehand which can be precisely defined and clearly stated. Any proposal, concept, or idea which directly responds to those objectives is halfway to being sold.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight

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