Sales Call Reports

When the members of a sales staff are spread out over a large geographic area, sales call reports are a critical components of a sales manager’s efforts to keep a finger on the pulse of what is going on in the territory.

It is critical for both sales and management to have a finger on the pulse on the business. This means knowing where the business is and where it isn’t, and being able to analyze the situation by product, by geography, and by timing. This allows everyone to do a better job at sales planning.

There are, of course, a variety of means by which a sales call report can be delivered to a sales manager. Sales reports that are submitted by mail often do not arrive on a timely enough basis to allow them to be as useful as they should be. Every sales manager will, from time to time, discover in a sales call report a situation that requires, in the manager’s judgment, immediate attention.

The electronic mail component of a sales automation system is completely portable. Sales force automation allows a salesperson with a notebook computer to communicate with a similarly equipped sales manager anytime, anyplace. Better still Black Berry handsets with GPRS connection is the best solution.

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