Facing up to Deficiencies

Many companies fail to objectively evaluate their products against competitive offerings in a rigorous manner. If they do go through some kind of an evaluation process, it is often superficial or biased, leading to a continuation of “business as usual” rather than dramatic cost or performance improvements. In some cases, management is not presented with the real facts because it is easier not to “rock the boat.” In other cases, management may see the facts but not accept or face them squarely, since it is not easy to admit that a product is no longer competitive. As a result, a surprising number of companies continue to try to get by with products that are not competitive and they fail to make the fundamental, essential changes in design or cost.

There are two important points that successful companies always follow. First, it is essential to ensure that products are designed for efficient manufacturing and assembly. Second, “me too” parity is never a solid basis for gaining or regaining position. Technical programs should always be designed to leapfrog the competition rather than play “catch up” against moving competitive targets.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight

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