Evaluation is intimidating. Often, managers are too busy to keep up with what people are doing and how well they are doing. And when managers don’t know what their people are doing, they can’t  evaluate accurately. As a result, they feel unable to support their impressions or comments about performance—and so they avoid the task.

But when selection and direction are done properly, evaluation becomes a logical, easy-to-implement process. If you know what your people are supposed to do and have assigned each of them specific tasks, responsibilities, and objectives with deadlines, then you have criteria against which to measure that individual’s performance. In this situation, evaluation becomes a simple matter of determining whether or not a person has met those goals, and how well.

Mangers often assume that if they select good people and direct them in what is expected, things will get done. They’re right. Things will get done, but how well they will get done and how long they will take are uncertain. Evaluation lets you determine how well something was done and whether it was done on time. In a sense, evaluation is like a traffic cop. You can post all the speed limit signs in the world, but they will be ignored unless people know that infractions will be discovered and fined.

This sounds logical, but it’s surprising how many managers postpone evaluation again and again while they focus on more pressing but ultimately less important duties. When evaluation is postponed, deadlines also slip, because employees begin to feel that timeliness and quality are not important. When performance slips, more responsibilities shift to the manager—who thus has even less time to direct and evaluate employees.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight

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