SOSTAC Planning System

At any level, whether corporate, marketing, total communications or just advertising, strategy should flow from the simple yet logical structure of the SOSTAC planning system—which applies to any kind of plan and any kind of strategy.

S Situation, which means where are we now?

O Objectives, which means where do we want to be?

S Strategy, which summarizes how we are going to get there.

T Tactics, which are the details of strategy.

A Action or implementation – putting the plans to work.

C Control, which means measurement, monitoring, reviewing, updating, and modifying.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight

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