Process Matters

Many successful people and organizations start to believe it is the product that brings success. A premier product, however, is the result of a process—studying the market, listening to the customer, experimenting, innovating, taking risks, and working your tail off. That is what created and sold the product.

The common mistake is to cling to the product, rather than recognize the process. The product and the producer then become stagnant while the market and the competition are changing. While you you are holding your product up to the limelight, somewhere, someone is about to pass you by. If you stop focusing on the process, learning, change, and innovation top, too.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit,, Line of Sight

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