Stakeholder Involvement

If we are to develop a new product that meets the goals for it (sales, profits, whatever), it must be acceptable to the end user. Therefore, a new product process should have end-user involvement. But, the buying/using decision is often a complex one, where advisors, resellers (and even vendors) play roles, and hence they are stakeholders. And, because it rather defeats the purpose of working for a year or so and eventually they don’t like it, the stakeholders should be involved from the very beginning, and often. And not just surveyed once or twice, involvement of stakeholders must be continuous.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Lectures, Line of Sight

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