Organizational Objectives

Objectives are guideposts used by managers to define standards of what the organization should accomplish in such areas as profitability, customer service, and social responsibility. Managers can continually evaluate performance in terms of how well the organization is moving in the direction of its objectives.

Objectives often become standards of the manager by their definition of excellence in organizational performance. Without such standards, the manager possesses no tools for evaluating performance – no means of deciding whether work is good or bad. Thus, objectives provide not only a definite statement of what the organization wants to accomplish but also a means of evaluating progress toward a goal. If performance appears unsatisfactory, management can take corrective action, refocusing the organization in the direction of the objectives.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit, and my Lectures.


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