Macro-marketing

Macro-marketing is a social process that directs an economy’s flow of goods and services from producers to consumers in a way that effectively matches supply and demand and accomplishes the objectives of society.

Macro-marketing is concerned with the flow of need-satisfying goods and services from producer to consumer. However, the emphasis is on how the whole marketing system works. This includes looking at how marketing affects society, and vice versa.

Every society needs a macro-marketing system to help match supply and demand. Different producers in a society have different objectives, resources, and skills. Likewise, not all consumers share the same needs, preferences, and wealth. Within every society there are both heterogeneous supply capabilities and heterogeneous demands for goods and services. The role of macro-marketing system is to effectively match this heterogeneous supply and demand and at the same time accomplish society’s objectives.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

 

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