Direct Marketing

Direct market refers to direct mail, mail order, or coupon advertising, telephone marketing, or any method of marketing that attempts to make a sale right then and there. It does not require a middleman. It does not require a store. It only requires a seller and a buyer. And because of that, much unnecessary game playing is removed from the marketing process, leaving only accountable results. When you run a TV commercial or newspaper ad, you do all in your power to make sure that it works, but you don’t really know if it does. But when you engage in direct-mail advertising, the firm of direct marketing you will know clearly whether or not your mailing worked. Either it did or didn’t. If it worked, you’ll know how well it worked. And if it failed, you’ll know how dismally it failed.

Direct mail is the least expensive method of marketing on a per sale basis. The overall cost may be high, but if it works for you, it is inexpensive marketing. Direct marketing is more science than art. This is not to downplay the art of creating a successful direct mail package.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

 

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