Theory of Reasoned Action

The theory of reasoned action proposes that much human behavior is planned, systematic, reasoned, and under conscious control. The theory proposes that all actions, including consumer choice behavior, are based on two primary determinants: attitudes and normative influence.

Direct mail is the least expensive method of marketing on a per sale basis. The overall cost may be high, but if it works for you, it is inexpensive marketing. Direct marketing is more science than art. This is not to downplay the art of creating a successful direct mail package.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit, and my Lectures.


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