Telephone Marketing

Among the many new forms of marketing is telephone marketing, which is now practiced by more and more companies – and by entrepreneurs.

Currently there are three ways you can engage in telephone marketing. The first way is individual phone calls made by you or a member of your company. The second way is mass telephone marketing, which is carried out by firms specializing in it and is directed at thousands of potential customers at a time. The third way is by computer. Computerized calling machines actually call prospects, deliver tape-recorded sales pitches, and even pause during their messages so that prospects can answer questions and place orders. This method may be a bit impartial, and many consider it an invasion of privacy, but it is commonly practiced. And for many a company, it works.

A telephone calls takes less time than a canvass, is more personal than a letter, costs less than both (unless it’s long distance), and provides you with fairly close personal contact with your prospect. It is hardest to say no to a person’s face. It is less hard to say no to a person’s voice. And it is least hard to say no to a person’s letter.

As with advertising, telephone marketing should be part of an overall marketing program. And it should be continuing effort. One phone call isn’t enough. If a member of your company makes the phone calls, certain incentive policies should be instituted.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

 

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