Use the following strategies to protect your employer’s trademark:
- Distinguish trademarks from other material. Use boldface, italics, a different typeface or size, or a different color to distinguish the trademarked item.
- Use the trademark symbol. At least one in each document—preferably, the first time—use the appropriate symbol after the name or logo, followed by an asterisk. At the bottom of the page, include a statement such as: “COKE is a trademark of the Coca-Cola Company.”
- Use the trademarked item as an adjective, not as a noun or a verb. Trademarks can become confused with the generic term they refer to. Use the trademarked item along with the generic term.
- Do not use the plural form or the possessive form of the term. Doing so reduces the uniqueness of the item and encourages the public to think of the term as generic.
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