Experienced advertisers use a four-point guide called AIDA (attention, interest, desire, action) to construct ads. You must, of course, attract attention to the ad, or readers may just miss or ignore it. Develop interest in the job. You can create interest by the nature of the job itself. You can also use other aspects of the job, such as location, to create interest, create desire by spotlighting the job’s interest factors with words such as travel or challenge. Keep your target audience in mind. Make sure the ad prompts action with a statement like “call today,” or “write today for more information.”
My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.
21st Century Organizational Transformation 