Characteristics of Quality Function Deployment

  • Simply a technique that keeps the companies focused on what is important to the customer;
  • A standardized approach to document and keep track of customer’s needs;
  • A technique to help neutralize the voice of the executives;
  • A process that force conversation about customers’ needs that typically would not happen later in the product development process;
  • A systematic tool on technique that supports the old adage: An ounce of prevention is worth a pound of cure;
  • A planning methodology that organizes relevant information helps companies make better decisions;
  • A technique that helps companies do the things they know they should be doing;
  • A systematic process that helps ensure that the voice of the customer doesn’t get lost in the product development process;
  • A formalized way to keep track of all of the customers’ needs and to make sure that the most important needs get special attention.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit, and my Lectures.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: