Meanings of Meaning

Meanings are internal responses people hold for external stimuli. Many times people have different meanings for the same words. Good communicators are people who select verbal and nonverbal signs that they feel will elicit the intending meaning. Marketing communicators must be especially careful to use signs that will evoke the intended meaning in prospective buyers. All too often companies communicate their product offerings in terms familiar to themselves but not in terms familiar to their potential customers.

Meaning can be thought of as the set of internal responses and resulting predispositions evoked within a person when presented with a sign or stimulus object. Meaning is internal rather than external, to an individual. Meaning is psychological in that it represents a person’s subjective perception and effective reaction to stimuli.

My Consultancy–Asif J. Mir - Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

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