Channel Management, & Physical Distribution Management


Channel management and physical distribution management together comprise the place variable of the marketing mix. Channel management and physical distribution management, though closely related, are quite distinct from each other. While physical distribution deals with logistics, warehousing, and inventory management channel management is much broader and is concerned with the entire process of setting up and operating the channel for meeting the company’s objectives. Channel management must be well underway before the physical distribution management can even be considered.

Under channel management, the company deals with external organizations. The company uses these external organizations. The company uses these external organizations also known as intermediaries, to achieve its objectives of profitability and customer satisfaction, and in turn ensure that the channel members’ objectives are also satisfied.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures

Soft Customer Standards


Not all customer priorities can be counted, timed, or observed through audits. As Einstein once said, “Not everything that counts can be counted, and not everything that can be counted, counts.” Understanding and knowing the customer is not a customer priority that a standard that counts, times, or observes employees can adequately capture. In contrast to hard measures, soft measures are those that must be documented using perceptual measures. We call the second category of customer-defined standards soft standards and measures because they are opinion-based measures that cannot be observed and must be collected by talking to customers, employees, or others. Soft standards provide direction, guidance, and feedback to employees in ways to achieve customer satisfaction and can be quantified by measuring customer perceptions and beliefs. These are especially important for person-to-person interactions such as the selling process and the delivery process for professional services.

Retailing & Strategic Decisions


The strategic part determines the type of business that the retailer would be in. this is governed by two considerations—financial and familiarity considerations and image related consideration:

  1. Financial and familiarity considerations: A most of the outlets are proprietary in nature, the type of business that retailer would like to undertake would be governed by the investment capacity of the person and his familiarity with the product line.
  2. Image related considerations: Retailing is just not a way of business, it is a way of expressing oneself in the society. The shop depending on where it is located and the type of products and brands it deals in, will contribute to the social standing of the shop owner.

As these decisions are taken before taking up dealership with a company, the strategic considerations are not studied. From a marketer’s point of view the managerial considerations become important as they determine (a) whether the retailer would stock and sell their brands, and (b) the effort the retailer would put in to sell the brand.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Home Office – Emerging Possibilities


Advances in technology and the downsizing of organizations offer opportunities for micro enterprises particularly for extending professional services, apparel design, crafts manufacturing and sales, catering, computer programming, copy editing, financial planning, graphic art & design, insurance agency, interior decoration, interior design, event management, realting, research, tailoring, travel agency, tutoring, and data entry/typing. You can also offer home/office cleaning services, or an errand service. The more you know about the business that you may undertake, the better.

 Subcontracting is another option. Procure orders and sublet to experts.

 My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.