Behavior Modification


The law of effect states that if behavior is reinforced it will tend to to be repeated. The kind of reinforcement and its timing are important aspects of behavior modification. Reinforcement can be positive or negative. Positive reinforcement strengthens the association between a response and its reward. A negative reinforcement can take the form of either withholding a positive reward or administering a “painful” punishment.

The closer positive reinforcement follows the desired behavior, the more likely it will be repeated. This can cause some problems in an organizational setting. For example, money has the potential for being an extrinsic reinforcer, but money is usually paid at regular intervals, which may occur too long after the behavior being reinforced. For this reason reinforcers such as praise and recognition are easier to administer.

Although it is useful to know about behavior modification and to apply it when appropriate, it clearly is only a part of the total process of motivation. As such all management techniques, it is not a panaea.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight

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