- Simply a technique that keeps the companies focused on what is important to the customer;
- A standardized approach to document and keep track of customer’s needs;
- A technique to help neutralize the voice of the executives;
- A process that force conversation about customers’ needs that typically would not happen later in the product development process;
- A systematic tool on technique that supports the old adage: An ounce of prevention is worth a pound of cure;
- A planning methodology that organizes relevant information helps companies make better decisions;
- A technique that helps companies do the things they know they should be doing;
- A systematic process that helps ensure that the voice of the customer doesn’t get lost in the product development process;
- A formalized way to keep track of all of the customers’ needs and to make sure that the most important needs get special attention.
My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.
