Generic Brands


Products that some consumers see as commodities maybe difficult or expensive to brand. Some manufacturers and middlemen have responded to this problem with generic products—products that have no brand at all other than identification of their contents or manufacturer or middleman. Generic products are usually offered in plain packages at lower prices. They are quite common in less-developed countries.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

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