National Customer Satisfaction Indexes

Because of the importance of customer satisfaction to firms and overall quality of life, many countries have a national index that measures and tracks customer satisfaction at a macro level. Many public policy makers believe that measures could and should be used as a tools for evaluating the health of the nation’s economy, along with traditional measures of productivity and price. Customer satisfaction indexes begin to get at the quality of economic output, whereas more traditional economic indicators tend to focus only on quality.

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