Niche and Technology


Within each industry, each organization tries in some way to find a niche that distinguishes it from its composition. It may do this in the products or services it offers (price, quantity, quality, location, convenience, service, etc.) or in the way it offers them. Noting the ways in which an organization attempts to distinguish itself is useful, both for understanding its place in its environment (and predicting its chances of survival and prosperity) and for understanding the impact these differences may have on the people, things, activities, and space within the organization.

Technology, to a large extent, can be related to the industry a company chooses to enter. Technology means the knowledge, skill, and things required to accomplish specific kinds of work. The technology required in a bank differs greatly from that required in a grocery store, or a chemical plant, or an insurance company. Many internal factors are influenced significantly by the technological requirements of the organization. Consider the impact on the people hired, the things and space required, and their cost, as well as the work to be done and how it is divided.

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