Point of Purchase (POP) Advertising


Point of purchase advertising includes displays and demonstrations promoting an item at a time and place near the location of the actual purchase decision, such as in a retail store. POP can be very effective in continuing a theme developed in some other aspect of the firm’s promotional strategy.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

 

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