Rationale for Innovation

Understanding the rationale for an innovation consists of determining just what the components (and the core concepts underlying them) that go into the product are, and how they are linked together to deliver the new low-cost or differentiated features to consumers. For a firm facing an innovation, understanding the rationale behind it may involve asking the question: can the new mousetrap be built using the new knowledge?

When the idea of building an electronic cash register first surfaced in 1960s, the question was: can a firm actually build a cash register using transistors instead of the gears, levers, ratchets, and motors that have been used all these years? How do transistors work, and how does linking them result in calculations? Would such a register actually get people through a supermarket line faster than existing ones? What will it take to build and deliver the new product to customers?  What kind of service do customers want?

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