Sensible Approach to Strategic Planning

You can design strategies in many ways—usually involving a mixture of analysis, reasoning, experience and intuition. One approach looks at the organization’s strengths and weaknesses in relation to its competitors. If most of your competitors are making low quality products, a good strategy is to make the best products available. Supermarket chains are building very large, out of town stores—so small, convenient, local stores; many airlines compete with cheap, no-frills services.

There are many ways to approach strategic planning. The key to successful planning is to get the best fit between the chosen tools and techniques, the organization’s current culture, capabilities and business environment and the desired outcome. One useful approach has the following steps:

  1. Analyze your organization’s mission and other strategic plans, to find the context and overall aims of this strategy.
  2. Set goals to show the results that this strategy must achieve.
  3. Analyze your existing strategies, finding their aims, seeing how well these are being achieved and looking for improvements.
  4. Analyze the environment in which your organization works, giving the competitors, their performance, customers, products and etc.
  5. Find the factors that will lead to success in this environment, and the importance of each; emphasize the products needed to compete effectively.
  6. Describe the approach that will best achieve success; emphasize the process that can best deliver your products.
  7. Design the best organizational support, including structure, controls and related functions.
  8. Define measures to compare actual performance with planned, optimal and competitors’ performances.
  9. Implement the plans, setting the aims and conditions for other levels of decisions.
  10. Monitor actual performance and continuously look for improvements.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit, and my Lectures.