Strategic Intent and Strategic Mission


Strategic intent is internally focused. It is concerned with identifying the resources, capabilities, and core competencies on which a firm can base its strategic actions. Strategic intent reflects what a firm is capable of doing as a result of its core competencies and the unique ways they can be used to exploit a competitive advantage.

 Strategic mission is a statement of a firms’s unique purpose and the scope of its operations in product and market terms. Strategic mission flows from strategic intent. It is externally focused. A strategic mission provides general descriptions of the products a firm intends to produce and the markets it will serve using its internally based core competencies.

 An effective strategic mission establishes a firm’s individuality and is exciting, inspiring, and relevant to all stakeholders. Together, strategic intent and strategic mission yield the insights required to formulate and implement the firm’s strategies.

 My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight