The Most Important Personal Asset


Obviously the real answer is common sense. But if you don’t have it already, you probably never will, and there’s nothing I can say here that’s going to change that.

Common sense aside, then, the most important asset in business is a sense of humor, an ability to laugh at yourself or the situation.

Laughter is the most potent, constructive force for diffusing business tension, and you want to be the one who controls it. If you can point out what is humorous or absurd about a situation or confrontation, can diffuse the tension by getting the other party to share your feeling, you will be guaranteed the upper hand. There are very few absolutes in business. This is one of them, and it will never fail.

A sense of humor creates one of the most favorable long-term impressions. A single humorous, self-effacing comment can immediately let someone know that you don’t take yourself too seriously, and that is the sort of thing that people remember.

It is also the best way to start a meeting. You don’t need to have them rolling in the aisles, but a mildly pleasant remark at the outset will create the right atmosphere for everything that follows. Humor is what brings back perspective, which, next to profits, is the easiest thing to lose in business.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

The Fudges of Brainstorming


The term brainstorming has passed into common English usage. Invented by Alex Osborn, a versatile advertising executive, brainstorming has come now to mean freewheeling discussion.

The principles of brainstorming as a technique are deceptively simple:

  1. All evaluative or critical comments are taboo during the phase of generating ideas or solutions.
  2. The attempt is to generate a very large number of ideas or solutions. The logic is that at least a small proportion of ideas tend to be high quality that are both novel and useful, so that the larger the number of ideas generated the larger may be the number of quality ideas that are produced.
  3. Emphasize novelty, not correctness or appropriateness. The stranger the ideas solutions, the better. The reason is that strange ideas demolish existing mental frames and liberate the mind to generate and accept unconventional ideas.
  4. Participants in a brainstorm are encouraged to build on each other’s ideas.

Typically, in a brainstorm, a specific problem is first introduced. The problem must be quite specific, and capable of many alternative solutions. Thus, one cannot brainstorm on a vague problem like how to increase productivity, now on a problem with one right answer, such as what was worker productivity in the plant last month But how to increase worker productivity by 30% in a particular is quite appropriate for brainstorming. Gnenerally, brainstorming problems are preceded by how to …

After the problem is stated and clarified, the brainstorm begins.Each group member gives one . . . .

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please contact Asif J. Mir.