Reverse Discrimination


Affirmative action programs are necessary to assure continued employment possibilities for minorities and women. Programs to foster the careers of these two groups have grown but while this voluntary action may have  been needed to correct past abuses who at some point is becoming a minority in the workforce? Some males feel that affirmative action plans work against them leading to charges of reverse discrimination.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

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Creative Abuse


A tactic involves Candid Camera-like observations of how your product is actually used by the customer. You may have a wonderful product, created for one thing, but it may end up being used for an entirely different purpose.

Some don’t find real product until they understand with little unexpected help that they are selling the right product to the right customers for the wrong purpose. Their products don’t really take off until customers tell that they misuse it as partial substitute.

You can see creative abuse all the time in the world of fashion: women wearing men’s shirts, and men sporting women’s earrings, sport coats made out of heavily starched wallpaper, evening gowns patterned after lingerie.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Internet Support to Marketing


Market Research

  1. Market information
  2. Competitor information
  3. Customer information
  4. Miscellaneous information
  5. Collect saving ideas

Database Building

  1. World-wide club
  2. Dynamic relationship marketing

Customer Service

  1. Self-servicing customers
  2. Self-service customer abuse
  3. Self-service cost savings

New Product Development

  1. Collecting new ideas
  2. Tailor-made products
  3. Accelerating new product development

Internal Communications

  1. Intranets
  2. Extranets

Cost Reduction

  1. Print and distribution
  2. Phone calls
  3. Customer service
  4. Collecting cost-saving tips
  5. Revenue generation

Distribution

  1. Products
  2. Services
  3. Purchases

Selling

  1. Few fairytale  sales stories
  2. New markets
  3. Small value, big turnover
  4. Sales management tool

Promotion

  1. Have a presence
  2. Interactive advertising creative sponsorship
  3. Sales promotions
  4. Public relations
  5. Database marketing

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

 

Self-Respect


Self-respect is a rule of successful living. Think about it everyday until you apply it to everything you do.

People respect us in direct proportion to how much we respect ourselves. If you think of yourself as a first-class person, others will show you first-class respect. But if your self-concept is “I’m a second-class nobody,” you will receive little respect. You are headed straight for the land of nobodies.

No store carries a product called “self-respect,” so we cannot buy it. Nor can we inherit self-respect. It doesn’t come with the genes. And we can’t borrow self-respect from someone who has it. It has only the source: One’s self.

Meneius, a wise Greek said 2400 years ago, “A superior person will not show narrow-mindedness or the lack of self-respect.” We do not respect the person at work who belittles other people, rides hard over the workers, looks like a bum, and constantly uses profanity. The behavior of such people tells us they lack self-respect, so why should we respect them? Lack of self-respect is instilled in many people by a negative environment.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

 

Memos and Reports


Memos and Reports are perhaps the most commonly used medium for communicating business information and probably the most abused. The benefits of using memos and reports are that they allow the manager to communicate a lot of detailed information at one time. They also provide documentation of what was communicated that can be helpful in the future. The same message can be communicated to a number of people within a relatively short period of time.

The problem with memos is that they often go unread for one or more of the following reasons:

  • They have no clear objective or purpose.
  • They are too long.
  • They are written in a way that is difficult for the reader to understand.
  • Irrelevant data is included.

Reports are also a problem in many companies. Stacks and stacks of reports are generated and circulated on a regular basis and much of the time no one reads them because:

  • The reports are sent to the wrong people.
  • The reports are prepared in such a way that it is difficult to extrapolate the information needed.
  • Too much information is communicated.
  • The reports have not changed over time to meet the changing need of the managers.

If you are generating memos and reports within your area, you’ll want to make sure that you are not guilty of any of these shortcomings. If your people are using memos and reports generated by other areas that are not meeting their information needs, you should work with your peers and/or higher-ups to make the necessary changes.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Know your Customer


The conventional wisdom for product design and marketing says pay attention to the customers. Learn as much as you can about their needs and wants and then design the product on the basis of information. The customer is then part of you R&D department.

But the customer can be crucial to your R&D in a totally different and often overlooked way. You can learn a great deal by watching how your customers misuse and abuse your product after they buy it. Major breakthroughs in new products and innovative product redesigns have come from watching the customer “trash” the original intent and use a product in a totally different way.

By paying attention to how customers actually use, misuse, and abuse products, you’ll have the world’s largest R&D team and an endless supply of ideas with which to work.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Lectures, Line of Sight

The Emotional


Unless you are more powerful than a locomotive, faster than a speeding bullet, and able to leap tall buildings in a single bound, minding your own business will be emotionally taxing. The mental and physical energy you put into it will at times leave you quite spent. If you don’t know how to refuel and refresh properly you’ll find yourself constantly out of sorts, fuzzy-minded, and ripe for depression. Even when things are on track, if you’re the type who has a prosperity for “borrowing trouble” the mere responsibility of failure is enough to keep you skittish and in knots. Of course, when problems arise matters can become all the worse since the buck both starts and stops with you. If you have only yourself to kick for a problem and lack a healthy sense of self, you could end up abusing yourself. Needless to say, when things go away through no fault of your own, the frustration, if not properly handled, can be devastating. Moreover, until your business begins to pay off you will be susceptible to bouts of doubt and second-guessing that can be debilitating.

 If after having counted all the costs you’re still undaunted about starting a business either immediately or in the near future, then it’s time to get all your ideas and expectations down in black and white by drawing up a comprehensive business plan.

 My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight

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