Inter-Cultural Communication

Companies face special challenges when they market their products and services to people in other countries and to people in their home countries who come from other cultures:

  • Companies have to make their communications understandable and clear to their target audiences. The company that does not modify its information risks offending its audience and losing the opportunity to do business.
  • Companies are ethically obligated not to reinforce patterns of discrimination in product information.
  • Companies are not obligated to challenge the prevailing prejudice directly. Organizations that actively oppose discrimination are acting admirably.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit, and my Lectures.

Death of a Wonder Youngster

Arfa Karim (born 1995 – January 14, 2012), was a student from an under-developed village of Pakistan, who in 2004 at the age of 9 years, became the youngest Microsoft Certified Professionals (MCPs) in the world. She was invited by Bill Gates to visit the Microsoft Headquarters in USA. She also wrote a poem about Bill Gates.

On returning to Pakistan, Arfa had numerous interviews on almost all of the country’s known television channels and newspapers. In August 2005, Arfa Karim received the Fatimah Jinnah Gold Medal in the field of Science and Technology, presented by the Prime Minister of Pakistan at that time. She also received the Salaam Pakistan Youth Award again in August 2005 by the President of Pakistan. Arfa Karim is also the recipient of the President’s Award for Pride of Performance. This is a very high level civil award granted to people who have shown excellence in their respective fields over a long period of time. Arfa is till now the youngest recipient of that award ever.

Arfa Karim has also represented Pakistan on various international forums, she was invited by the IT Professionals of Dubai for a stay of two weeks in Dubai. A dinner reception was hosted for her there, which was attended by the diagnostics of Dubai including the Ambassador of Pakistan. During that trip, Arfa was presented with various medals and awards. She also flew a plane in a flying club in Dubai at the age of 10, and received the first flight certificate.

In November 2006, Arfa was invited by Microsoft to be a part of the keynote session in the Tech-Ed Developers conference held in Barcelona. The theme of the conference was “Get ahead of the game” and Arfa was presented as a true specimen of being ahead of the game. She was the only Pakistani among over 5000 developers in that conference.

As of 2011, at the age of 16, Arfa Karim was studying at Lahore Grammar School Paragon Campus in her second year of A Levels. She suffered from cardiac arrest after an epileptic seizure on December 22, 2011 and was admitted to Lahore’s Combined Military Hospital (CMH) in critical condition.

On January 2, 2012 Pakistan Prime Minister Yousuf Raza Gilani visited the hospital with his daughter Fiza Batol Gilani to inquire about the health of Arfa Karim.

On January 9, 2012, Bill Gates, Chairman of Microsoft, has made contact with Arfa’s parents, and directed his doctors to adopt “every kind of measure” for her treatment.

On January 13, 2012, The condition of world’s youngest MCP Arfa Karim was improving and some parts of her brain showed signs of improvement. Arfa fell desperately ill last month and doctors said she had suffered brain damage, leaving her in a coma at the Combined Military Hospital (CMH) in Lahore. Her father, Amjad Karim, said Microsoft had raised the possibility of flying Arfa to the US for care.

On January 14, 2012 16 years old Arfa Karim died at 9:50 PM (Pakistan Standard Time) at Combined Military Hospital (CMH) Lahore. (Wikipedia)

Arfa wrote some poems. Specimens include:

I would like to be …..

Like a bird in the sky
Flying freely and so high
Like a fish in the water
And the kings beautiful daughter

Like a tiny little mouse
Eating cheese around the house
Like a bear in the mountain
And the water in the fountain

Like a lion in the jungle
Roaring loudly with hunger
Like a monkey in the zoo
All the time copying you
. . . . Arfa Karim

White Rose

In the storm
Stands the white rose
tumultuous waves
of destruction abound her

Yet tall is the white rose
strong in the face
Of the sensed doom around her
And she does not bow down

Pure is the white rose
In the compost earth
growing eternal strength
in the nights that so hurt

I see not the white rose
She is so far away
But I long to protect her
But only the words can I say

So I send her my words
And my poets heart
To help her when
there is hope to see her through

Be Strong little flower
Your heart will guide true
And as long as you want
I will always talk to you
. . . Arfa Karim


  I look to the sky at night and admire the beauty of the stars.
I stand in awe of their brilliance;
They are as shining and constant
and they have been since the beginning of time.

They light the heavens and fill our hearts with wonder.
When one burns out, another takes its place;
for they are eternal.
Wherever you are, they guide you from their home high above the earth.
At times, they seem close enough to touch,
as they transport your dreams far away.

Their magic compels us to offer up wishes for their consideration.
They make us realize that even when the sky is the darkest,
a tiny beacon of light still shines through.
They are God’s reminder to us that some things really do go on forever.
. . . Arfa Karim

I have no daughter, but Arfa Karim was a daughter figure.  Till 3:30 am and despite my perpetual efforts I was unable to have a snooze. The news about her death made me so upset that my eyes welled up tears and my heart filled up with gloom. Arfa, was the shine of the moon and the breeze of morning; she bestowed her colors to rainbow; she left behind her wings for her fellow daughters to scale the heights of knowledge. Arfa was a complete person: she was not just a book worm, she used to play games, watch cartoon programs, fly planes, play music, and sing folk songs. Above all she memorized some verses of Qur’an and practiced high moral character. She can be a role model—an inspiration—to our younger generation. With tears in its eyes, I pay rich tribute to Arfa. Nevertheless, I feel her saying:

Don’t cry for me,
I’m right here.
Although you can’t see me
I can see your tears


Influence is easy to obtain, because it is based on the example you set for others to see. People are influenced by those they admire or aspire to emulate. Literally, we listen to people whose success we want to duplicate. When you listen to a presentation by a leading distributor in your organization, even if you don’t know this person personally, you are influenced by the example they set. You listen to what they have to say and you apply it. Even though you have no relationship with this person, and they have no power over you, you willingly hear them out. That’s influence. Of course, you don’t have to do what they say, but the odds are you will consider it.


If you want to influence other people, begin by setting an example that others can aspire to and respect. That’s the first step. The second step is to communicate your message the right way.


Now, the best way to learn to communicate that message ia to read Dale Carnegie’s classic How To Win Friends And Influence People – perhaps the greatest book ever written on the subject. In a nutshell, you have to communicate ideas in a way that people can make them their own. You’ve seen people suggest an idea in such a way that the main man they’re talking to thinks it was his own idea. That’s an example of effective influence.


My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit, Line of Sight

What will other people think?

Everyone wants the approval of other people. This is a basic need of human nature. Before doing anything—deciding what to wear, decorating the home, buying a car, or accepting a job—many people ask theselves, “what will my friends say?” “Will they approve?” Most people fear doing anything they feel may shock, offend or upset others.


The easy way to deal with the will-other-people-approvre? Fear is to adhere to strict conformity. But living your life to conform to other people’s likes, dislikes, and prejudices stunts your development. Conformists deny themselves individuality, and ingredient you must have to enjoy success.


Here are two suggestions to beat the do-other-people-approve? fear:

  1. If what you want to do meets moral and legal standards, do it! Your life is your life. Friends who criticize what you do aren’t really friends. Chances are the people who think your behavior should always meet their standards won’t be there when you need money, a job, or help. And the folks who want you to think and act the way they do would delight in seeing you fail or get into some kind of trouble. Remember this: People who expect you to conform to their way of viewing things are themselves very insecure.
  2. Seek the approval of people you admire most. Select a mentor. Instead of asking, “what will other people think?” ask, Would the most successful person I know approve of what I have in mind?” Think and do as successful people think and do.


My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit, Line of Sight