Attitude and Customer Liaison


Attitude is not always easy to understand, train or instill. It is generally defined as a positive, enthusiastic and helpful attitude – somebody that seems more alive and dead, it means somebody who seems to enjoy what they do or enjoys dealing with customers, not just somebody who happens to do this as a job to earn a living. Even though this may be true, a good customer service experience is one where the customer service person pretends if nothing else, that they enjoy their job – they like doing what they do and they are pleased to see the customer. If the customer representative can do this, the customer will pretend to enjoy buying from them and pretend enough that they will probably come back.

One of the most important aspects of attitude is when the customer is dissatisfied. The customer will then seem to view life through a telephoto lens and every detail or every aspect of the interaction will come under scrutiny. Therefore, the attitude must be to look at a glass of water as half full, instead of half empty.

One of the most important and outward expression of attitude is the verbal and non-verbal behavior that people use at critical times. Simple expressions, such as: ‘I can do that’ or ‘There’s nothing I can do’ or ‘That’s our company policy’ or ‘I only work here’ or ‘You’ve come through to wrong extension,’ only frustrate the customer. Some of these factors, of course, may not be because of anything the person can do; however, it is their attitude that will often create more of an annoyance with the customer than the policy itself. A simple solution to this is that whenever somebody has to be told they can’t do something, within the same sentence they have to know what they can do or may do.

The attitude that will work, if you can instill it, is that every single customer is your most important customer. Instead of seeing a customer for the transaction value that they spend at that time or for the nature of their enquiry, see the customer as a million dollar customer, somebody who has access to large revenue, either through their direct spending or indirectly through referrals and repeat business.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Just about Vision


Vision implies imagery, and the outstanding leaders do create a world inside their heads, a vision of the future, which guides their day to day actions; it provides the coherent model. This is an ability that we all have but few of us employ. The vision is not an attainable end state, but rather a continuing process. There is no complete description—the patterns of our minds unfold beyond our ability to describe them. There is enough substance to make it almost tangible, yet sometimes it lurks in shadows. Sometimes it is alive with sound and brightness, and sometimes it is tranquil. But it is always connected at a deep level with the heart and with the gut.

Vision grows in the feedback-feedforward relationship between what might be (the word in the mind) and the present potential (the sensitive perception of the environment), and it thrives on difference. Indeed, vision seems ever elusive like the rainbow—wherever one moves, it is just beyond reach. Yet like the guiding star, it is powerfully reliable guide.

Since vision is systematic, it sees the parts and the whole in a way that the linear progression of words can never achieve. It can map the flow of the links of value from the heart of the business to the customer, and through the business to the stakeholders. It emphasizes the patterns that are the life of the business.

In order to build this hologram called vision, it is absolutely necessary to take a step back from the day-today issues. It is a qualitatively different mode of thinking than that of everyday management but will produce a level of certainty that informs each management decision. Allow some quite time in which you can really reflect in a relaxed state of mind. An easy walk in the country or a quiet evening alone provides suitable settings for most people.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please contact www.asifjmir.com, Line of Sight