Global Marketing Place


Several factors have forced countries to extend their economic views to events outside their own national borders. First, international agreements are being negotiated in attempt to increase trade among nations. Second, the growth of electronic commerce and related computer technologies brings previously isolated countries into their marketplace for buyers and sellers around the globe. Third, the interdependence of the world’s economies is a reality since no nation produces all of the raw material and finished goods purchased by its citizens or consumers of all its output without some exporting to other countries. Evidence of this interdependence is illustrated by the introduction of the Euro as a common currency to facilitate trade among the nations of the European Union and the creation of trade alliances.

Service firms also play a major role in today’s global marketplace. In many cases, global marketing strategies are almost identical to those used in domestic markets. Rather than creating a different promotional campaign for each country, marketers use the same ad with spectacular results.

Domestic marketing strategies may need significant changes to adapt to unique tastes or different cultural and legal requirements abroad. It is often difficult to standardize a brand name on a global basis.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

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Communities of Practice


One of the most successful uses of the Internet has been the emergence of informal knowledge communities or a community of interest. It is an environment usually outside of conventional organizational structures, where people can converse with each other about the common problems they face in their workplace or in their professional life, a common passion for some subject or a common mission. Most communities of practice are contained within a single organization but sometimes they cross institutional boundaries.

A community of practice does not necessarily have to be transacted solely on the Internet and in fact the most successful ones almost always have a face-to-face meeting component to them. As good a tool as the Internet is, it can never replace the intimacy and fullness of communication of face-to-face meetings of individuals. The importance of the internet to a community of practice js that it provides a link beyond the times when people can physically meet and hence sustains the group. It also permits a community of practice to develop among people who are not co-located.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Res Judicata


The old Latin legal phrase, res judicata, means a thing already decided and settled. Res judicata is a legal principle quite consistently followed by almost all courts. It is the rule that a final judgment or decree on the merits of a matter by a court of competent jurisdiction will be final and conclusive as to any later lawsuit on all points or matters determined in the former suit. This means that between the parties themselves the dispute is closed at the conclusion of trial. However, this does not prevent a lower court decision from being appealed to a higher court.

This principle of res judicata prevents  an unsuccessful litigant from taking an unfavorable decision to another trial court for a second lawsuit on the same complaint or same set of facts. Res judicata applies between the parties in a civil lawsuit, affecting those parties and no others.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Standard versus Custom Manufacture


A firm that produces items according to its own specifications performs standard manufacture. A firm that produces items to a customer’s specifications is doing custom manufacture. Standard manufacture is more common and includes almost all consumer products from breakfast cereals to cars. Examples of custom manufactured items are specialized machine tools, some vans and made-to-order clothing.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

 

Observe Fringe Times


Formal business situations, highly structured meetings, negotiating sessions, and other forms of business interaction are likely to be the least revealing because they are the times when people are most likely to have their “game faces” on.

 So consciously time in to the fringe times, the beginnings and endings, the periods of transition, which are when people are most likely to let their guards down. During a two-hour business meeting, the first several minutes—before you actually get down to the business at hand—and the last several minutes—as everyone is saying goodbye—can tell you more about the people you are dealng with than almost anything else that goes on in between. These are, unfortunately, the times when you are likely to be least observant. Try to sharpen your awareness.

 Also, be aware of people during interruptions, unusual exchanges, or anything that intrudes upon the more formal flow of a business situation. There is a certain amount of role playing in most business encounters, and when someone “breaks ranks” the facades are going to crack a little. Simply noticing who does the breaking and how others respond with words and eyes can tell you a lot.

 There is a scene in The Godfather that perfectly illustrates this: The Godfather has just flatly rejected an offer from the Mafia boss to get involved in the drug business, when Sonny, his hotheaded eldest son, blurts out that the terms that have been proposed are insulting to the family.

 This, of course, leads to the attempt to eliminate the Godfather. The other dons have correctly perceived a break in ranks, for simply by the act of objecting to the terms, Sonny has revealed a greater willingness than his father to consider the deal.

 Though The Godfather is fictional, its psychology is very real.

 My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight

Why I wouldn’t buy from me


Part of knowing your product is knowing all the reasons someone might not want to buy it. Anticipate the reasons. State them clearly in your mind, spell them out on paper if necessary—and have an answer ready for each of them.

 

A good portion of almost any sales effort is spent overcoming objections. Don’t try to convince a buyer that his objections aren’t valid. Concentrate instead on altering his frame of reference.

 

In anticipating and overcoming objections a salesman has to practice a kind of theory of relativity. He has to ask himself, “Compared to what?” Think about a major purchase you have made—buying a house, for instance—and the mental gyrations you went through to get there. At some point you were making comparisons. Compared to another house that interested you, but in a slightly less desirable neighborhood, it seemed expensive. Compared to what you could have bought it for ten years ago, it seemed outrageous. But compared to its resale value, compared to what someone else might have been ready to offer, compared to what you deserve, you were able to justify the price.

 

In licensing the name of an athlete, I know the two objections we are most likely to encounter are the price—the size of the guarantees—and the athlete’s lack of availability to the licensors.

 

By helping the buyer see a different frame of reference, by altering his perceptions, we are able to finalize a licensee deal that has resulted in the company’s most successful line of apparel and in several million dollars of income to our client.

 

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight