The Three Kinds of Talent


There are three basic categories: striving talents, thinking talents, and relating talents.

 Striving talents explain the why of a person. They explain why he gets out of bed every day, why he is motivated to push and push just that little bit harder. Is he driven by his desire to stand out, or is good enough good enough for him? Is he intensely competitive or intensely altruistic or both? Does he define himself by his technical competence, or does he just want to be liked?

 Thinking talents explain the how of a person. They explain how he thinks. How he weighs up alternatives, how he comes to his decisions. Is he focused or does he like to leave all his options open? Is he disciplined and structured, or does he love surprises? Is he a linear, practical thinker, or is he strategic, always playing mental “what if?” games with himself?

 Relating talents explain the who of a person. They explain whom he trusts, whom he builds relationships with, whom he confronts, and whom he ignores. Is he drawn to win over strangers, or is he at ease only with his close friends? Does he think that trust must be earned, or does he extend trust to everyone in the belief that most will prove worthy of it? Does he confront people dispassionately, or does he avoid confrontation until finally exploding in an emotional trade?

 Striving, thinking, and relating: these are the three basic categories of talent. Within each you will have your own combination of four-lane highways and barren wastelands. No matter how much you might yearn to be different, your combination of talents, and the recurring behaviors that it creates, will remain stable, familiar to you and to others throughout your life.

 My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight

Knowledge about Markets


Within the vast, diverse, and changing market no product is consumed at the same rate everywhere. Therefore, every national advertiser—the one whose product is distributed throughout the country as well as the one whose product is confined to particular regions—must view the market as an aggregate of many individual market areas, each of which is different from the next. Some markets are fertile and can be cultivated profitably. Others are barren and should not be cultivated at all.

The purpose of market analysis is to locate the fertile markets and estimate their sales potential. With this information the advertiser can then distribute effort among various market areas in proportion to their relative sales potentially and thereby maximizes the return on advertising investment.

In analyzing markets and market potentials, great dependence is placed on statistical data collected by the government. It is important that such data be precisely defined so that users will know what they mean and can thus make reliable comparisons when data are applied to different markets.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please contact www.asifjmir.com, Line of Sight