Closing the Customer Gap


The gaps model says that a service marketer must first close the customer gap between customer perceptions and expectations. To do so, the provider must close the four provider gaps, or discrepancies within the organization that inhibit delivery of quality service. The gaps model focuses on strategies and processes that firms can employ to drive service excellence.

Customer perceptions are subjective assessment of actual service experiences. Customer expectations are the standards or reference points for performance against which service experiences are compared and are often formulated in terms of what a customer believes will or should happen.

The sources of customer expectations consist of marketer-controlled factor (such as pricing, advertising, and sales promises) as well as factors that the marketer has limited ability to affect (innate personal needs, word-of-mouth communications, and competitive offerings). In a perfect world, expectations and perceptions would be identical: customers would perceive that they receive what they thought they would and should. In practice these concepts are often separated by some distance. Broadly, it is the goal of service marketing to bridge this distance.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

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Elaborative Creativity


Elaborative creativity is the innovative amplification of a core idea or principle. The difference is between say, staff empowerment as a core belief and its amplification into personnel policies, participative management structures, training programs, and so forth. Elaboration can become innovative when it is creatively contextualized, that is, creatively fitted to the organization’s situation rather than simply borrowed from elsewhere. It can become innovative when it is done participatively, involving various viewpoints and much brainstorming, and the ideas are creatively synthesized. It can become innovative when not just one but several powerful, possibly partially conflicting ideas are fused together to form its basis, such as the ideas of centralization and decentralization, control and authority, or internal entrepreneurship and efficiency. Elaboration can also become innovative when it is periodically reviewed and creatively modified to suit changing circumstances. And it can become innovative when it is benchmarked, not with practices of the leading competitor, but the world’s best practitioners. And not necessarily in the organization’s industry, but in any sector of activity, for then it may reveal gaps that can be bridged only innovatively. When elaboration is made innovative in these ways, it is difficult for others to copy it, and therefore such elaboration confers a competitive advantage on the organization.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Leadership and Transformation


There is some consensus concerning what is important, and what needs to be done to bridge the gap between transformation expectations and transformation achievement that is found in many companies.

  • A clear and compelling vision and strategy is essential for both differentiation and transformation. The vision should embrace both the transformation ‘end state’ and the transformation process.
  • Top management commitment is of crucial importance in the management of change. It needs to be communicated and sustained. A practical and necessary demonstration of commitment is to ensure that all the pieces of the transformation jigsaw puzzle and the critical factors for competitive success are in place.
  • People need to be empowered and equipped to manage change, and to handle the extra responsibilities that are being placed upon them. This requires a holistic perspective, new attitudes, fresh approaches and additional techniques. In particular, there is a need for the qualities associated with the ‘organic manager.’
  • Within corporations there are hidden businesses. Management and business processes should focus energies and resources upon those people and activities that activities that make the greatest contribution to business development the greatest contribution to business development and competitive success.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

 

Understanding Culture


Culture is a shared system of symbols, beliefs, attitudes, values, expectations, and norms for behavior. All members of a culture have similar assumptions about how people should think, behave, and communicate, and they all tend to act on those assumptions in much the same way.

You belong to several cultures. The most obvious is the culture you share with all the people who live in your own country. You also belong to other cultural groups, including an ethnic group, a religious group, and perhaps a profession that has its own special language and customs.

Distinct groups that exist within a major culture are referred to as subcultures. Groups that might be considered subcultures in the US are Mexican Americans, Mormons, wrestling fans, Chinese Americans, and Harvard graduates.

By bridging cultural differences, you can successfully achieve intercultural communication, the process of sending and receiving messages between people of different cultures. When communicating with a person from another culture, you will be most effective if you can identify the differences between your cultures and accommodate those differences without expecting either the other party or yourself to give up your identity.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Project Management


A project is any group of activities with a common goal, for which we try to control costs, resource usage, completion time, and quality of the output. However, large (one-time or multiple) projects in the range of millions to hundreds of millions of dollars are more common and undoubtedly have a larger total economic impact. Examples include new plants, schools, office buildings, research programs, some types of electronic research and development, bridges, and highways. Projects in the thousands to one million dollar range are even more numerous and include building houses, remodeling offices, modernizing wiring and plumbing, establishing a small PC cluster, and so on. Small and very small projects are too numerous to try to catalog. For example, getting to work in the morning can be considered a project, with such activities as shower, brush teeth, put on shoes, dry hair, and so on.

 Project management is a broad multi-level activity which involves strategic planning, middle- and short-term planning, scheduling, and control. We will first give a broad introduction to project management at all levels from strategic planning to control. Next we present the foundation of project scheduling without considering resource constraints. Then we consider the case of project scheduling with resource constraints from several points of view. Finally we discuss broader issues surrounding scheduling such as project design and strategic project control.

 Most of the formal work in project management has focused on large one-time projects. Project management tends to be a very involved process, requiring the careful coordination of experts in a number of areas. It is important that the individual parts of the process be carefully organized. It requires developing and manipulating a great deal of data and reports. The scheduling and control portion of project management have benefited greatly from the PC revolution.

 My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight

Targetting the Gap


Gap exists between aspirations and results or the desired or target state and what actual accomplishment is. Organizations must see how such gaps are bridged. They may often be accomplished by backward-chaining logical sequences of actions or intermediate states from the desired state to the present state. In other words, asking the question: “What must be in place, or must have happened in order that this desired state can exist?”

Nonetheless, “what ought to be” is a highly variable target. Also, some problems have many alternative solutions, in which case backward-chaining search strategies may have little practical use. What matters at the end is proper planning and right prescription to the specific situation. My Consultancy–Asif J. Mir – Management Consultant–transforms organizations, makes them relevant, and suggests solutions for succes. For details please contact Asif J. Mir