Defeating Fear with Preparation


Preparation helps defeat fear. Winning prizefighters prepare for a bout by selecting a sparring partner who has a boxing style similar to their opponent.

A football coach helps defeat fear and builds team confidence through exhaustive preparation. Films of the other opposing team in action are reviewed, “special” plays are practiced over and over again, and restrictions are placed on players’ activities all because, in an even contest, confidence is the deciding factor and confidence comes from preparation.

People are afraid of selling more than any other occupation. And again, preparation is a key to overcoming the near paralysis people have in making a sales presentation. People fear looking stupid, hearing the prospect say “No,” being embarrassed, forgetting what they want to say about the product, asking for the order, and not making the sale.

The only way to gain the high level confidence needed to sell successfully is preparation. And preparation is knowledge—knowledge of what you sell, knowledge of how your product will help the prospect or client, and knowledge of the person you’re selling.

Know your product or service. Know exactly what it can do for the prospect. Be so well prepared you can answer any question that comes up. Know construction, desirability and guarantees. Know the limitations, when not to use the product.

Know how your product or service will help your prospect. Your customer is the law of self-interest in action. As a salesman makes a presentation, the customer is asking, “How does this relate to my problem? How would it benefit me?”

The third confidence builder is knowledge of the prospect. You don’t sell to machines, you sell only to people. Just as you feel confident and have no fear when you’re around people you know well, you’ll have confidence around prospects when you know more about their personal interests, personality, personal responsibilities, or responsibilities, and family.

To act confidently in a sales situation, prepare yourself with knowledge of what you sell, how it will benefit he prospect, and who the prospect is. But more than knowledge, practice is required to gain confidence needed in selling. Practice your presentation with people who act the role of a customer. Practice before a mirror, or better yet, film yourself on a video camera. Watch your mannerisms, list to your voice, and observe your expressions.

You’ll destroy fear and build confidence in selling through preparation. In any activity, confidence comes in direct proportion to preparation.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight

Advertisements

Enthusiasm in Action


Make no mistake: The more closely a person can identify with the end result of his work, the more enthusiastic and productive the individual will be.

 A person who owns a large furniture factory takes enormous pride in his people. And they are mighty proud of him, too. He is a master in helping his personnel identify with what his company does. It is a powerful enthusiasm builder.

 “Take my truck drivers,” he explained. “They work very hard, never complain, and take more than their share of risks. Our drivers identify with their work. When they deliver a load – maybe two thousand miles away – they sign all documents, ‘delivered with pride by ________________.’ Signing their names makes them think, ‘I did it. I delivered this load with my skill, cauition, and hard work.’ When they phone the office to let us know they’ve made it, they always begin with, ‘This is ______________. Mission accomplished!’

 But employee identification doesn’t stop there, a team of three to five employees finish off and inspect each piece of furniture. And their names appear on a neat label. This gives them pride and it sure helps sell the furniture when customers know human beings – not machines – put it together.

 Even secretaries in his plant are identified with the letters, reports, price quotations (everything that is typed) not by initial (no one knows people’s initials) but by name.

 Identification with work done is focusing on the big, the important, and it is enthusiasm in action.

 My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight