Postponement


Postponement is the delay to the last possible moment of the final formulation or commitment of a product. The most general method which can be applied in promoting the efficiency of a marketing system is the postponement of differentiation for example, to postpone changes in form and identity to the latest point in the marketing flow or to postpone changes in  inventory location to the latest possible time. Minimization of the risk of speculation is achieved by delaying differentiation of the product to the time of purchase. Savings in transportation of goods are achieved because merchandise is moved in larger quantities, in bulk, or in relatively undifferentiated places.

Postponement is the opposite of speculation. A speculative inventory is put into a distribution center whenever the cost of carrying that inventory is less than the profit derived from having that inventory readily available to stimulate purchases.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Facing the Harsh Facts


Many companies that have lost profits or market share have managers who are still waiting patiently for their business to “get back to normal.” Others are looking for government help for their declining market and profit positions. Neither of these approaches is a viable situation. What is needed is less wishful thinking and rhetoric and greater willingness to squarely face the true facts about their markets and competitive positions. The demand changes that have occurred in many markets are structural, not cyclical, and it is unrealistic to expect any kind of a dramatic recovery or turnaround that will restore demand to former levels.

It is extremely difficult for managers who have built their entire careers around specific products and technology to accept the fact that their former business base has now leveled out from prior peaks, or worse yet, become obsolete or irretrievably lost to new competitors or technology. Obviously, many old-line steel managers could not imagine today’s world of aluminum cans, plastic auto parts and bodies, or Japanese, Korean, and small regional producers who constantly “beat their pants off.” Nor could managers in the high flying semiconductor business foresee the situation where their markets have not only ceased to gallop ahead, but decline dramatically, and where foreign sources, including Brazil, Korea, and Taiwan, have captured the bulk of the remaining business. Unfortunately, these are the facts, and an equally discouraging set of forces applies in many other markets.

It is understandable that managers who have grown up and lived through the growth years in any of these industries find today’s conditions difficult to accept. But they must change their myopic or unrealistic views of their business so they can tackle the hard work required to regain a profitable competitive footing. Otherwise, their situations will not improve and will most likely deteriorate further.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight

Geographic Information Systems


The administration and management of Sales territories presents a tremendous challenge, even to the most experienced sales managers. While you would like to have your salespeople feel that territory administration is done fairly and reasonably, the truth of the matter is that it is usually more of an art than a service. A geographic information system allows a salesperson or sales manager to view and manipulate customer and/or prospect information on an electronic map. Customer information can be accessed directly from contact management data. Information on potential prospects can be entered into the system directly as it is captured, or the information can be purchased in bulk in computer format from third party sources.

Once the information is plotted on a map, the administration of territories becomes immeasurably more accurate. The information can also be manipulated much more easily. In addition, this type of visual representation will often reveal buying patterns or trends that would not otherwise be apparent.

Salespeople can use geographic information systems in planning their sales calls to make the most efficient use of their time. Drive time is minimized when sales call planning is done with geographic considerations in mind.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight

Expertise


Whaereas intelligence is a feature attributable to most people, expertise is a scarcer commodity. This scarcity gives expertise its value and makes attempting to capture expertise worthwhile. The skills needed to process a company’s payroll would not, for example, be considered expertise. Although it may make sense to program this task, the ability to process payroll is not rare. Certain areas of expertise have more practical value than others. For example, expertise in deciphering Egyptian hieroglyphics may be scarce but is of less practical value than expertise in strategic management or auditing.

 The difficulty in acquiring expertise is what usually contributes to its scarcity. Expertise must be obtained from some source (e.g., an expert). Most companies make use of expertise either by acquiring it temporarily in the form of consultants or by sending a seasoned employee from site to site.

 One of the problem in defining expertise is understanding exactly what knowledge the expert has acquired and how it can be used. Expertise can be the ability to interpet Egyptian hieroglyphics, diagnose certain diseases, or formulate a strategic plan. For computers to perform specific tasks, they must be programmed to stimulate features of expertise. The goal of an expert systems development poject is to understand and embed scarce expertise in the computer program and use it to solve specific problems.

 The first question that must be answered concerns where to find the required expertise. The time spent answering this question, acquiring the relevant knowledge, and then encoding it in a program constitutes the bulk of the development effort.

 My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight

More about Transformational Leadership


Transformational leadership refers to the bulk of leadership models, which focus on the exchanges that occur between leaders and their followers. Politicians who win votes by promising no new taxes are demonstrating transactional leadership. Similarly, managers who offer promotions to employees who surpass their goals are exhibiting transactional leadership. In the classroom, teachers are being transactional when they give students a grade for work completed. The exchange dimension of transactional leadership is very common and can be observed at many levels throughout all types of organizations.

 In contrast to transactional leadership, transformational leadership refers to the process whereby an individual engages with others and creates a connection that raises the level of motivation and morality in both the leader and the follower. This type of leader is attentive to the needs and motives of followers and tries to help followers reach their fullest potential.

 My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight