Creative Abuse


A tactic involves Candid Camera-like observations of how your product is actually used by the customer. You may have a wonderful product, created for one thing, but it may end up being used for an entirely different purpose.

Some don’t find real product until they understand with little unexpected help that they are selling the right product to the right customers for the wrong purpose. Their products don’t really take off until customers tell that they misuse it as partial substitute.

You can see creative abuse all the time in the world of fashion: women wearing men’s shirts, and men sporting women’s earrings, sport coats made out of heavily starched wallpaper, evening gowns patterned after lingerie.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

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Knowledge Expands Enthusiasm


An old truism tells us the more we know about something the more we don’t know. Each new discovery in medicine or engineering or physics raises more questions than it answers. Knowledge also increases enthusiasm.

The more we explore space, the deeper our cameras see, and the more we discover about the structure of matter, the greater is our enthusiasm to learn still more. Enthusiasm comes with knowledge. Most people are bored with the idea of collecting stamps until they know answers to questions such as who decides what image appears on a stamp and why, how many stamps are issued each year, what makes some stamps exceptionally valuable, who invented stamps, and why all stamps are not the same size.

Knowledge does supply motivation and enthusiasm to learn more. We take an important step toward developing enthusiasm when learning more about a person, a thing, or an idea. Ignorance inhibits enthusiasm; knowledge expands it.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

 

Defeating Fear with Preparation


Preparation helps defeat fear. Winning prizefighters prepare for a bout by selecting a sparring partner who has a boxing style similar to their opponent.

A football coach helps defeat fear and builds team confidence through exhaustive preparation. Films of the other opposing team in action are reviewed, “special” plays are practiced over and over again, and restrictions are placed on players’ activities all because, in an even contest, confidence is the deciding factor and confidence comes from preparation.

People are afraid of selling more than any other occupation. And again, preparation is a key to overcoming the near paralysis people have in making a sales presentation. People fear looking stupid, hearing the prospect say “No,” being embarrassed, forgetting what they want to say about the product, asking for the order, and not making the sale.

The only way to gain the high level confidence needed to sell successfully is preparation. And preparation is knowledge—knowledge of what you sell, knowledge of how your product will help the prospect or client, and knowledge of the person you’re selling.

Know your product or service. Know exactly what it can do for the prospect. Be so well prepared you can answer any question that comes up. Know construction, desirability and guarantees. Know the limitations, when not to use the product.

Know how your product or service will help your prospect. Your customer is the law of self-interest in action. As a salesman makes a presentation, the customer is asking, “How does this relate to my problem? How would it benefit me?”

The third confidence builder is knowledge of the prospect. You don’t sell to machines, you sell only to people. Just as you feel confident and have no fear when you’re around people you know well, you’ll have confidence around prospects when you know more about their personal interests, personality, personal responsibilities, or responsibilities, and family.

To act confidently in a sales situation, prepare yourself with knowledge of what you sell, how it will benefit he prospect, and who the prospect is. But more than knowledge, practice is required to gain confidence needed in selling. Practice your presentation with people who act the role of a customer. Practice before a mirror, or better yet, film yourself on a video camera. Watch your mannerisms, list to your voice, and observe your expressions.

You’ll destroy fear and build confidence in selling through preparation. In any activity, confidence comes in direct proportion to preparation.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight

The Japanese Philosophy


Everyone is aware, to some degree, of the major inroads the Japanese have made and are continuing to make in US markets, including automobiles, electronics, cameras, computer hardware, machine tools, and aerospace. In automobiles, the United States has fought back strongly.

There are many examples where the Japanese have taken over an American plant, kept the same workers, laid off half of management, and doubled productivity! Some of the elements of Japanese philosophy include:

  1. 1. Worker Flexibility: Rather than being specialized, workers are trained to do many different tasks, making for a flexible process and reduced WIP.
  2. 2. Jidoka Quality at the Source: If a bad unit is made, it is not set aside. The entire process is stopped, and everyone looks to find the problem. This again reduces WIP and does not allow continued production a bad goods.
  3. 3. Just-in-Time Production: An item is produced exactly when it is needed. This works best for repetitive manufacturing, so all processes are designed to be repetitive manufacturing. Kanban control systems were developed for this situation.
  4. 4. Uniform Plant Loading: Confusion and shock waves from changing things are avoided by having exactly the same thing made every day. One way to do this is to establish a standard mix of products to be made every day.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight