Ethical Communication


Unethical people are essentially selfish and unscrupulous, saying or doing whatever it takes to achieve an end. Ethical people are generally trustworthy, fair, and impartial, respecting the rights of others and concerned about the impact of their actions on society.

Ethics plays a crucial role in communication. Language itself is made up of words that carry values. So merely by saying things a certain way, you influence how others perceive your message, and you shape expectations and behaviors. Likewise, when an organization expresses itself internally, it influences the values of its employees; when it communicates externally, it shapes the way outsiders perceive it. Ethical communication includes all relevant information, is true in every sense, and is not deceptive in any way.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Postponement


Postponement is the delay to the last possible moment of the final formulation or commitment of a product. The most general method which can be applied in promoting the efficiency of a marketing system is the postponement of differentiation for example, to postpone changes in form and identity to the latest point in the marketing flow or to postpone changes in  inventory location to the latest possible time. Minimization of the risk of speculation is achieved by delaying differentiation of the product to the time of purchase. Savings in transportation of goods are achieved because merchandise is moved in larger quantities, in bulk, or in relatively undifferentiated places.

Postponement is the opposite of speculation. A speculative inventory is put into a distribution center whenever the cost of carrying that inventory is less than the profit derived from having that inventory readily available to stimulate purchases.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Flexibility


Flexibility means adapting to changing market demands. Small businesses usually have only one layer of management—the owners. Decisions therefore can be made and carried out quickly. In large firms, decisions about even minute matters can take weeks because they must pass through two or more levels of management before action is authorized.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Sun Tzu’s Advice to Strategy Makers


More than 2300 years ago, Sun Tzu wrote The Art of War, an amazing book on the principles of military strategy. Herebelow are some idea extracts:

  1. Adopt SOSTAC. He believed that it is essential first to carry out a complete analysis of the situation. The strengths and weaknesses of one’s position, the relationship between one’s goals and the goals of society at large, the intensity of one’s courage and determination, and the worthiness and integrity of one’s objective must all be carefully evaluated. Even then, it seems, SOSTAC (Situation Analysis, Objectives, Strategy, Tactics, Action, and Control) was emerging—situation analysis, objectives and strategy.
  2. Do your Homework. Those who triumph, compute at their headquarters, a great number of factors, prior to a challenge. Those who are defeated, compute at their headquarters, a small number of factors, prior to a challenge. Much computation brings triumph, little computation brings defeat. How much more so with no computation at all. By observing only this, I can see triumph or defeat.
  3. Develop some options. Therefore those who are not entirely aware of strategies that are disadvantageous, cannot be entirely aware of strategies that are advantageous.
  4. Know your Resources. You must be certain that your resources have been carefully evaluated before engaging in this challenge.
  5. Why senior management Support: before engaging in a challenge, a leader must be certain that the organization is prepared to support the expense of a confrontation.
  6. Do you hurt your market or environment? Brilliant leaders are always aware of the entire system, both inside and outside of their organizations. They know that to harm or destroy what is outside will hurt their own growth, while employing their rivals and incorporating their resources will enhance their strategy.
  7. Put everything in place before making a move. Sun Tzu believed that a true victory can be won only with a strategy of tactical positioning, so that the moment of triumph is effortless and destructive conflict is avoided even before considering a confrontation – for whatever purpose.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Small Business: Causes of Failure


  • Plunging in without first testing the waters on a small scale.
  • Underpricing or overpricing goods or services.
  • Underestimating how much time it will take to build a market.
  • Starting with too little capital.
  • Starting with too much capital and being careless in its use.
  • Going into business with little or no experience and without first learning something about it.
  • Borrowing money without planning just how and when to pay it back.
  • Attempting to do much business with too little capital.
  • Not allowing for setbacks and unexpected expenses.
  • Buying too much on credit.
  • Extending credit too freely.
  • Expanding credit too rapidly.
  • Failing to complete, accurate records, so that the owners drift into trouble without realizing it.
  • Carrying habit of personal extravagance into the business.
  • Mistaking the freedom of being in business for oneself, for liberty to work or not according to whim.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

The Motivational Framework


Current thinking on motivation rests on the concepts of need deficiencies and goal-directed behaviors. The starting point in the motivational process is a need. A need is a deficiency experienced by an individual. A need triggers a search for ways to satisfy it. Next comes a choice of goal-directed behaviors. While a person actually might pursue more than one option at the same time, most effort will likely be directed at only one person.

In the next phase, the person actually carries out the behavior chosen to satisfy the need. Rewards or punishment will follow the performance. Finally the person assesses the extent to which the need has been satisfied.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Telephone Marketing


Among the many new forms of marketing is telephone marketing, which is now practiced by more and more companies – and by entrepreneurs.

Currently there are three ways you can engage in telephone marketing. The first way is individual phone calls made by you or a member of your company. The second way is mass telephone marketing, which is carried out by firms specializing in it and is directed at thousands of potential customers at a time. The third way is by computer. Computerized calling machines actually call prospects, deliver tape-recorded sales pitches, and even pause during their messages so that prospects can answer questions and place orders. This method may be a bit impartial, and many consider it an invasion of privacy, but it is commonly practiced. And for many a company, it works.

A telephone calls takes less time than a canvass, is more personal than a letter, costs less than both (unless it’s long distance), and provides you with fairly close personal contact with your prospect. It is hardest to say no to a person’s face. It is less hard to say no to a person’s voice. And it is least hard to say no to a person’s letter.

As with advertising, telephone marketing should be part of an overall marketing program. And it should be continuing effort. One phone call isn’t enough. If a member of your company makes the phone calls, certain incentive policies should be instituted.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

 

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