Electronic Mail

The cost of paper, printing and postage for the typical direct mail package is increasing its cost. What’s more, the cost of processing a response can easily be more expensive than producing the mailing. That means direct mail is only cost effective for relatively high-value purchases. Therefore, imagine how many more applications there would be for electronic direct mail costing—just a few pennies per piece. Use email.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.