Levers of Change

While there are very few general rules in organizational change, some general principles hold true for all organizations. A good place to start for most organizations in competitive, dynamic environments is to look at the four levers of change. These are technology, quality, costs and marketing—four areas that can be targeted for change.


Technology does not refer only to tools, equipment and machinery. It also includes information, knowledge, and activities that are involved in the physical transformation of inputs into outputs. The outputs may be products or services. Any physical transformation task has a choice of technologies associated with it. In a business environment characterized by increased global competition, management of technology has become a major area of concern for organizations.


Quality is all about meeting or exceeding customer expectations. It is a critical element in any change effort because customers are the ultimate judge of the success of the change effort. If the change does not result in products and services that meet or exceed customer expectations, it has obviously not achieved its purpose.


Costs or productivity constitutes the third lever of change. In today’s business environment, customers are very cost-conscious and are unwilling to pay for products or services that do not meet their expectations. With increased competition, they have more choices. Consequently, they are no longer dependent on a single supplier or a few suppliers for products and services. Widening the choice has resulted in customers demanding more value for their money. A challenge for most organizations is to enhance quality while reducing costs. This requires carefully planned processes, systems and work habits.


Marketing refers to the mechanisms for delivering products and services to the customer. It includes: attracting new customers to your organization’s offerings; retaining existing and new customers; and examining your distribution channels, marketing structures and procedures.


Each of these levers is supported by a set of structures, processes and procedures such as human resource practices. Any changes in the levers will also require corresponding changes in these structures, processes and procedures. In the first phase of appreciation, it is not necessary to work out these details but you need to be aware of the linkages that need to be strengthened at the implementation stage.


My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please contact www.asifjmir.com, Line of Sight

Organization’s Infrastructure

An architect’s work requires more than site selection and structural design. A building also has an infrastructure, a complex and sometimes invisible web of systems that work together to make the building functional and livable. These include the electrical, plumbing, and air conditioning systems, as well as the essential channels for people movement and telecommunication hookup.

Infrastructure is not just an add-on. The development of new technologies that provide efficient solar heating also required architects to consider a new set of factors when siting a building. Just as the invention of the elevator paved the way for today’s concrete and steel skyscrapers, some new organizational concepts and technologies are needed to make horizontally oriented structures workable and vacuum free.

This exactly runs in pairs with organizational infrastructure needed to make the new corporation work. It has issues such as the hierarchy of reporting relations, the career structures they imply, and the middle managers who populate them, along with ways to rethink control and coordination so that new learning, rather than redesign compliance, is produced.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please contact www.asifjmir.com

Marketing Planning

Some of the most successful businesses exist today because many years ago they offered the right product at the right time to a rapidly growing market. The same can also be said for NPOs and NGOs. Many of the critical decisions of the past were made without the benefit of strategic thinking, Whether these decisions were based on wisdom or were just luck is not important; they worked for these organizations. Those companies which were dominating their markets, controlled vast resources, and had the best trained workers a few decades ago, can today be found in the graveyard of memories. they all made critical mistakes. their management failed to recognize that business strategies need to reflect changing environments and emphasis must be placed on developing business systems that allow for continuous improvement. Instead they attempted to carry out business as usual.

The management must recognize that wisdom and innovation alone are no longer sufficient to guide the destinies of organizations. They must also realize that the true mission of the organization is to provide value for customers, employees, and investors. Without this there will be no profit in the long run.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations, makes them relevant, and suggests solutions for succes. For details please contact Asif J. Mir