Customer Value Checklist


  1. Does your company do a good job of listening to its customers? Give a specific example of how listening resulted in improved service quality to your customers?
  2. Reliability is the ability of the company to perform the promised services dependably and accurately. On a 10-point scale, where 1 is unreliable and 10 perfectly reliable, where would you place your company and why?
  3. How well does your company perform the “service basics”—that is, knowing and responding to the fundamental service expectations in your industry?
  4. How effectively does your company manage the service design elements or systems, people, and the physical environment? Provide an example of how a lack of planning in one of these areas resulted in a “fail point” during a customer encounter.
  5. Service recovery refers to how effectively companies respond to service failures. Cite an example of when a service failure occurred in your company and how it was handled.
  6. Teamwork is an important dynamic in sustaining service workers’ motivation to serve and in minimizing service-performance shortfalls. Rate your company on its ability to foster teamwork on a scale of 1 to 10, where 1 indicates the absence of teamwork and 10 indicates maximum teamwork. How would you improve teamwork if you rated your company low on this attribute?
  7. Internal service is crucial to service improvement, as customer satisfaction often mirrors employee satisfaction. To what extent does your company assess internal service quality (i.e., asking employees about the adequacy of systems to support the service, how the systems interact and serve one another, and where service failures are occurring)? Give examples of how internal service might be measured in your company.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Lectures, Line of Sight

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Board: Checklist


  • Who is responsible for ensuring that the board is effective and composed of directors that individually and collectively are competent?
  • Does the board evaluate its own effectiveness at least once a year?
  • What does the board do to benchmark itself against other boards.
  • Is the nature of the board and how it conducts its operations appropriate to the situation and circumstances of the company?
  • Is the board aware of its accountabilities to various stakeholders?
  • Does the board fully understand the requirements of the various stakeholders in the company?
  • Have the cross-functional and inter-organizational processes that deliver these requirements been identified?
  • Are the individual members of the board aware of their legal duties and responsibilities as directors?
  • Has the board identified a distinctive purpose for the company, and agreed and shared a compelling vision?
  • Has the board agreed and shared clear goals and values, established measurable objectives and put a performance management teamwork in place?
  • Have the ‘vital few’ actions that must be done been identified, and roles and responsibilities relating to their achievement been allocated?
  • Does the board pay sufficient attention to the implementation of objectives and policies?
  • Are the enablers, critical success factors and resource requirements for implementation in place?
  • Are the people of the organization motivated, empowered and equipped with the necessary skills to make it happen?

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight

Transformation Checklist


  • Does your company have a vision of a flatter and more flexible form of organization?
  • Is there a corporate-wide transformation program in place to  bring it about?
  • Does it address winning business and the creation of value, ‘know-how,’ opportunities and new ventures?
  • Does the program embrace facilitating skills, enabling processes and supporting technology?
  • Is it designed to influence attitudes by changing behavior?
  • How disruptive will it be of short-term customer relationship?
  • What will be done to retain the commitment of those who may be disadvantaged at a particular stage in the change process?
  • How committed is top management to achieving the transformation?
  • How this commitment been communicated?
  • Do the managers of the organization, and particularly the senior managers, behave as role models?
  • Have all the requirements for a successful transformation been identified?
  • What ‘building blocks’ or ‘pieces of the jigsaw puzzle’ might be missing?
  • In particular, are the necessary enablers in place, and have skill requirements been addressed?
  • Is it clear to the people of the organization that the program has been thought through?
  • Is the reward system compatible with the changes that are being sought?
  • Have likely obstacles and barriers been identified, and are programs in place to deal with them?

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight

Customer Value Checklist


  1. What are your current and targetted CR rates?
  2. Given your current defection rate, how often must you replenish your customer pool?
  3. Has your CR rate increased during the past 3 years?
  4. What is the lifetime value (LTV) of a customer?
  5. What is the cost of a lost customer?
  6. What percentage of your marketing budget is spent on customer-retention activities?
  7. On average, how much do you spend on current customers annually?
  8. What criteria does your company use for developing targetted retention programs by market segment?
  9. Do you invest more on high-value (A) customers?
  10. How does your firm use recency, frequency, and monetary value (RFM) analysis?

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please contact www.asifjmir.com, Line of Sight

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